The Worst Pricing Strategy Ever for a Car

Dear Cadillac/GM,

I just finish reading yet another article about your difficulties selling the new ELR.  May I suggest that you fire the idiot(s) that suggested a 76 grand MSRP.  Almost all the reviews I’ve read and watched on YouTube agree that you have the luxury and design aspects in the ELR, BUT most will also agree that there is no performance in that vehicle that would justify that price tag.  Your CTS-V coupe cost less than the ELR and it have the luxury, looks, AND performance to justify the cost. 

So, eat some humble pie and admit you were wrong and sell it at the correct price of 50 or 55 grand and give all the people that already bought one a refund.  You are not helping the EV movement or your brand by just bribing your dealerships or reducing production of the ELR.  The ELR is a great product but has lousy pricing, which fortunately is an easier problem to fix than if the problem was the other way around.
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