The Worst Branding Ever

I was reading an article in ARS Technica about a drinkable meal called Soylent.  Really???  That's the best name you could come up with?  I'm intrigued by the idea of drinkable foods and meals, but naming something that conjures images of Charlton Heston yelling into the night, "it's people!" doesn't make me want to go "yummy yummy." So if this real, does that mean the apes are going to be taking over soon?