Taste Nothing Like Chicken... or Humans

I recently read an article in Ars Technica about drinkable meals.  The story was interesting and I was trying to take it seriously but all I kept thinking was "that's the best name the inventor could come up with - Soylent?"  I'm intrigued by the whole idea, but naming something that conjures images of Charlton Heston yelling into the night, "it's people!" doesn't make me want to go "yummy yummy."